Mainstream Renewable Power

Mainstream Renewable Power is part of a global organization—Europe's leading offshore developer of wind and solar, with a portfolio of 5.5 GW across Scotland, England and Germany.

The Ask

Develop an integrated expansion strategy for the Canadian market.

Solution

CTR completed a SWOT analysis and market evaluation, and facilitated a business strategy, deployment planning session and outputs. CTR also provided development advisory services and produced brand-aligned communication deliverables to support external engagement and decision-making goals.

Result

The results of this work are reflected in Mainstream Canada's new positioning as "the global mining centre of excellence" for the company; inclusive of other energy intensive industrials, alignment with stakeholder partners; and, brand optimization.

Client testimonial

"The key attributes and strategic imperatives highlighted in our strategy have been applied to catapult the company into a path of focused growth and brand recognition.

CTR helped us identify and solidify our true value in a way that optimized it inside and outside of our organization. In short – they deliver!"

Sherra Zulerons, VP Development & Operations
Canada Mainstream Renewable Power Ltd.

Aecon

Aecon is Canada's largest publicly traded construction and infrastructure development company, delivering superior projects of every size and shape to clients worldwide. The company saw a business need to showcase their corporate responsibility efforts – environmental, economic and social – and their relationship to building sustainable value.

The Ask

To help demonstrate commitment to building value with sustainability.

Solution

CTR was asked to provide counsel to Aecon's Sustainability Leadership Committee and to produce communications that featured their corporate responsibility (CR) successes worldwide. Our solution was based on:

• A foundational sustainability strategy and understanding of the industry
• Success stories for all Aecon divisions in Israel, Ecuador, South Africa and Canada
• Internal and external communications delivery channels, i.e. intranet, website, internal publications

Result

With the development of a strong sustainability profile, Aecon deepened its reputation and revitalized employee engagement.

Client Testimonial

"CTR delivered for Aecon. With a passion for excellence and the utmost professionalism, CTR identified, shaped and helped showcase Aecon's diverse sustainability success stories in Canada and internationally. CTR enabled Aecon to present our corporate responsibility achievements in a way that enhances our reputation, and engenders pride and deeper engagement among our employees."

Steve Nackan President, Aecon Concessions

Vale Base Metals Energy

Vale is the world's second largest mining company with more than 100,000 employees and contractors globally, and operations on every continent except Antarctica. A growing awareness of the corporate, social and environmental costs of energy use highlighted the need to transform the company's culture to one of continuous improvement in energy conservation, GHG emissions reduction and sustainability.

The Ask

To optimize the value of energy to help drive business success.

Solution

The Vale Base Metals Energy group invited CTR to help design and implement strategies and initiatives to support its goals of global business leadership and energy performance excellence. To date, CTR's ongoing solution has included:

• Facilitation of multi-disciplined energy and operational strategy planning sessions and blueprints
• Research, design concepts, strategies and communications showcasing energy innovations
• Designing, programming, populating and launching of an internal online energy communications and learning hub
• Communications planning, campaign development and executive presentations
• Collaborating with internal and supplier stakeholders

Result

This ongoing process of continuous improvement is helping to focus and raise awareness throughout Vale Base Metals and the wider company on key environmental issues and strategic business goals.