As orchestrators of change, leaders set the strategic direction for profitable business growth and sustainability; and keep a pulse on shifting stakeholder and market demands and bottom-line performance.
To unlock the collective value of middle managers and senior leaders - CTR helps them identify and optimize opportunities for driving, leading, managing and evaluating the defined change. Whether you are changing your organization within or leveraging your sustainability leadership for strengthening your reputation, CTR ensures that your organization builds sustainable value.
Mainstream Renewable Power
Mainstream Renewable Power is part of a global organization—Europe's leading offshore developer of wind and solar, with a portfolio of 5.5 GW across Scotland, England and Germany.
The Ask
Develop an integrated expansion strategy for the Canadian market.
Solution
CTR completed a SWOT analysis and market evaluation, and facilitated a business strategy, deployment planning session and outputs. CTR also provided development advisory services and produced brand-aligned communication deliverables to support external engagement and decision-making goals.
Result
The results of this work are reflected in Mainstream Canada's new positioning as "the global mining centre of excellence" for the company; inclusive of other energy intensive industrials, alignment with stakeholder partners; and, brand optimization.
Client testimonial
"The key attributes and strategic imperatives highlighted in our strategy have been applied to catapult the company into a path of focused growth and brand recognition.
CTR helped us identify and solidify our true value in a way that optimized it inside and outside of our organization. In short – they deliver!"
Sherra Zulerons, VP Development & Operations
Canada Mainstream Renewable Power Ltd.